After internet its social media giving sleepless nights to the marketers
Social media has caught up like a never seen before wild fire and it’s still spreading at never seen before speed. There are several brands, which have garnered huge mileage out of it. The best thing about this is that it is out there; there is no secret code or system or mechanism. So, ideally it should be easy to replicate but alas! Reality is not so. Many advertisers are still wondering how to go about it. They hear about it they have consultants for it, even they do participate in this phenomena but, they are CLUELESS about how their brand is going to get mileage of it. The good thing is that they have understood that they can’t do without it. Why this huge cry? What is the problem? First, they want to be part of it without knowing the context they want to be in. Social media is where people participate for their self fulfillment without any actual physical gains. Different set of people seek different things out of it. Depending on value system of a consumer, he or she...